Last week, Domain pulse 2023, organised by our Swiss SWITCH colleagues, was a success. At the end of the event, the traditional handover of the baton took place and it was announced where the next Domain pulse would take place.

Karin Zeiler writes copy and designs texts for companies from all over the German-speaking world. She secured her domain www.textur.co.at back in 2006. In an interview she reveals why she is very happy with it, despite the fact that it was actually her second choice.

This year we are again supporting the “Kindertraum” foundation and fulfilling a heart's desire for the general special school in Lower Austria. 

Anja Kainz runs a travel agency offering personalised holiday experiences in Sri Lanka. For the Austrian native, her website – www.sri-tours.at – is the most important marketing tool of all. So it stands to reason that the entrepreneur took steps to secure a large number of domains.

The Gartenfuchs plant nursery has been in family hands for 70 years. For the flower-loving family, their website is their calling card – but they did not snap up the gartenfuchs.at domain until the very last moment.

Another European top-level domain, Iceland, has selected the Anycast service RcodeZero DNS. The registry ISNIC (Internet á Íslandi hf) based in Reykjavík manages and operates the technical infrastructure for the country-specific top-level domain .is.

Daniel Donhauser is the co-founder of the three Maikai fitness studios in Salzburg. Maikai’s mission is to stand out from other gyms through its high-tech equipment. And the domain strategy is an important marketing tool for this. In our interview, Donhauser explains why the company has registered several .at domains.

The council of the country code Names Supporting Organization (ccNSO) - a global platform within ICANN - approved nic.at as the newest member on August 19, 2022. As the 173rd member, the ccNSO warmly welcomed .at to its membership and looks forward to a “fruitful collaboration”.

The start-up and initial growth phase of a company is an exciting time. The domain often plays a subordinate role, yet it is an important component of digital visibility on the internet, and of the marketing strategy. In the beginning, start-ups have a lot of questions: Which domain name is the right one? When do multiple domains make sense? How is SEO related to the choice of domain?

After a two-year break due to the pandemic, it's back: Domain pulse 2022 will take place this year from 17 May to 18 May 2022 at the Plenarsaal in Bonn (Germany).